Yo La Tengo - 'Ohm'

Sugarshack’s Donick Cary wrote and directed this music video for indie legend Yo La Tengo. For the “Ohm” music video, we contrasted simple black contour lines with fantastically colorful images to evoke the powerful impact of entering the world of Yo La Tengo. We also incorporated a few versions of the bandmembers themselves hanging out on trees, swimming by, and so on. Our stylized visuals allowed us to show both beauty and global destruction side-by-side. We also made a companion music video that highlights the full-length music “algorithm” that appears briefly in Ohm.